AIDA

AIDA is a simple acronym that was devised a long time ago as a reminder of four stages of the sales process. AIDA stands for Attention, Interest, Desire, and Action. It’s a tool managers consider when designing their marketing strategies.  It is hugely important if you want to have an impact on your audience.

First get their attention. Without attention, you can hardly persuade people of anything. You can get attention in many ways. Attention should be brief and simple.

Once you have their attention, sustain it. Show them why they might need it and how it can help them.

You have grabbed the attention and hooked their interest, now you need to create a desire.

Finally when they take action on their desires and actually buy the product or agree to your proposals.

You can use AIDA for various purposes to. For example, when you are writing a story you have to use the AIDA method. First get the attention, grasp your audience than link them to their interest and know their desires finally the conclusion. This helps students when we are writing composition and when giving a speech or presentation.

AIDA methods helps during job interviews too.

                           

For example if you see the YouTube video the guy explains the method. It’s the basic four steps to reach the people.

Make sure your creative is "on brief" and it gets your target audience’s attention, interest, and desire... leading them to action!